press-release-Best Western Hotels endorse RezNext’s intelligent distribution platform – ReX

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Best Western Hotels endorse RezNext’s intelligent distribution platform – ReX, as its preferred online channel management solution


ReX to power real-time room distribution and automate inventory flow for 18 Best Western properties


Bangalore, March 4, 2015: Best Western Hotel Group has endorsed ReX, the intelligent distribution platform from RezNext, as its preferred online channel management solution for its hotel properties across the country. ReX will enable Best Western properties to leverage the benefits of a direct connect with leading third party channels and improve their online presence and room revenues. 18 Best Western properties across the country have already partnered with RezNext for the intelligent distribution offering.


ReX connects real-time two-way with distribution channels allowing these Best Western properties to be in complete control of their room reservation processes. Inventory and rates will flow automatically from these hotels to leading distribution channels like Via, Goibibo, Cleartrip, Yatra, Travelguru, through ReX. Similarly bookings from these distribution channels will be updated back into the hotel system automatically.


According to Pranav Bharadwaj, Director of Sales & Marketing at Best Western India, “Online distribution is a significant business source for our Best Western properties. We want to stay on top of our business and be able to monitor the performance real-time. RezNext’s intelligent distribution platform – ReX will help us streamline our processes around online reservations, improving collaboration among the hotel staff and with the third party channels externally. RezNext also provides a single login application that can be accessed remotely allowing us to manage our online distribution processes effortlessly and enabling our hotels to adopt a proactive intelligent online distribution strategy.”


The new release of ReX also features a smart algorithm that allows hotels to monitor their channel performance real-time and accordingly control the inventory flow to the channels. It provides true yield management to hoteliers.


“We are very happy to be the preferred online distribution platform for the Best Western Hotel Group. I extend a very warm welcome to the 18 properties that have partnered with us. Our intelligent distribution platform – ReX will help these properties maximise all opportunities to drive more bookings and improve revenue. These properties will also be able to do away with over booking scenarios and additional costs associated with honouring bookings. They can now monitor their online bookings, occupancy, total available rooms by room type, total revenue and the daily sales report real-time. This will empower them to evaluate the performance of their properties and take corrective action on the go,” said Mike Kistner, Chief Executive Officer, RezNext Global Solutions.


About RezNext
RezNext is the world’s only true real-time distribution management solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights.


At the core of our distribution offering is the real-time two-way connect between a hotel’s property management solution and thousands of electronic channels, helping hotels improve visibility, distribute effectively 24/7, and most importantly, drive revenues.


RezNext’s portfolio of offerings include Real-time Two-way PMS Connect, Intelligent Distribution Platform, Revenue Management, Reputation Management, Internet Booking Engine, Online Travel Agent (OTA) Connect, GDS Connect, Rate Shopper Solution, Campaign Management, Hotel Operating Intelligence and the BriDge program.


This growing range of solutions is available to all hotel segments from independent hotels to large chain hotels, business hotels, resorts and service apartments.


For more information please visit:


About Best Western India:

Part of The World’s Largest Hotel Chain® Best Western India has a presence with fifty one properties in operation and under development in India in the cities of Agra, Ambala, Amritsar, Aurangabad, Baddi, Bathinda, Dalhousie, Dehradun, Gurgaon, Indore, Jalandhar, Kanpur, Kashipur, Lucknow, Ludhiana, Manesar, Mukteshwar, Nainital, Nakodar, Nawanshahr, Phagwara, Sahibabad and Zirakpur (2 hotels), in North India; Goa (3 hotels), Mumbai, Navi Mumbai, Pune and Surat, in the West India; Bhubaneswar, Darjeeling, Jamshedpur and Kolkata (2 hotels) in East India; and, Bangalore (2 hotels), Hyderabad (2 hotels), Kakinada, Kodaikanal, Madurai, Ooty, Tirupathi and Visakhapatnam, in South India. For further details please visit


About Best Western International

Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Best Western International has launched 2 new hotel brands this year BW Premier Collection℠ and Vib℠ by Best Western. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travellers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition.


BW Premier CollectionSM

Best Western’s BW Premier CollectionSM consists of carefully selected upscale hotels that share our commitment to delivering an exceptional and unique travel experience. The BW Premier Collection provides independent hoteliers the opportunity to retain their local identity and individuality while harnessing the power of The World’s Largest Hotel Chain*.



Best Western’s newest hotel offering, VībSM, is a stylish and technology-centric hotel concept created to meet the needs of today’s connected traveller. Vīb, which is short for “Vibrant,” is a hotel prototype designed for urban markets. Vīb’s high-density concept will be cost-effective to build and operate, making it an attractive option for owners and developers.


For more details on the above two new brands please log on to


*Numbers are approximate and may fluctuate


For media related enquiries please contact:

Sindhu M
Vice President, Marketing & Communications
RezNext Global Solutions
+91 9916122260