ORM online reputation management

Drive excellence in internal operations with advanced reputation management for hotels

Improve guest satisfaction levels and staff productivity to boost profitability

RepuFactTM is a next-gen guest intelligence and analytics solution that empowers hoteliers to assess the efficiency of their internal operations, along with simplifying online reputation management for hotels. It is built using intelligent semantic algorithms that can sift through guest reviews and analyse consumer sentiment towards the hotel as well as with regard to each department.

RepuFact is the world’s only company to break down consumer sentiments into quantifiable data and leverage a unique scoring mechanism that is calculated based on a logical mix of factors such as – age of reviewer, frequency, variance in source and customer preference. This allows hoteliers to identify their strengths and market them better to the consumers. It also alerts them on their weaknesses so that they can be addressed without any delay. The ability to understand consumer preferences and align guest service in accordance with it, drives incremental revenue for the hotel.

Key features:

  • Collate reviews from over 120 sources globally (including videos, blogs and travelogues) across 25+ languages and geographies
  • Access a Single screen to view and respond to all online reviews
  • Share reviews externally (across online channels) and internally (among departments)
  • Collect guest feedback while the guest is at the hotel or post check-out
  • Leverage a customised guest intelligence application
  • Get RepuFact score to assess efficacy of internal operations
  • Track up to 10 competitors by hotel and department


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